Hönig's Posthörnla is a great introduction to Rauchbier, with a hoppier palate than is typical.
The 7 Brewery Trail or 7 Brauereienweg is one of the top beer hiking trails in not only Franconia, but likely the world. With six breweries and two top Bierkellers en route and some lovely rural scenery, you can't go wrong walking this great trail.
Griess Kellerbier is about as perfect a session drinking beer as you'll find, with a dry fruity palate and long slightly bitter finish.
Hönig's Lagerbier is perhaps even better than their tasty Pils, truly a perfect beer for their lovely Biergarten.