Schlenkerla is a world classic pub and the brewery never rests on its laurels. Their flagship Märzen is a smoky delight not to be missed.
Mahrs Bräu makes an amazing range of beers and this is their flagship. "U" is a hard beer to describe but not to drink. I've never heard anyone say they didn't like it.
Grasser in Huppendorf is one of Franconia's greatest. Their Festbier is a fine example, with a rich malty palate and some find hopping to dry it out in the clean bitter finish.
Ott Bock is a fine example of a Hellerbock with a rich malty palate and long dryish bitter finish.
Hartmann's Bock Dunkel is a fair example of the style with a rich malty palate and somewhat sticky finish.
Binkert's Bock is a fair example of the style with a rich malty palate and slightly bitter finish.
Hand-crafted lagers are nothing new in Franconia but they just may be that on American craft beer market.